Salon Buyers Group

Print Marketing

Salon Print marketing encompasses items like business cards, instore signage, brochures, and other printed materials that are used to engage and inform your existing and potential customers.

Salons often enjoy significant customer referrals and instore traffic. You need to capture some of that volume using print marketing because it does not require direct interaction with the potential customer. 

Business cards on the counter - Nothing could be easier or less expensive. No salon should be without a stack of business cards on their counter. We all know from our own lives that we will often pickup a card and either find it at a later date or give it to someone else that might need it.This gets your name, business phone and address out in a viral way. Your cards will pass from here to there. Be left on tables and collected by others. Kept in a purse until someone else is given the card.

Informational Brochures - These counter or reception area fliers are also extremely effective. You can quickly communicate your services, store hours, and pricing. While inexpensive, these fliers provide a way for you to communicate with customers that have limited time when they first visit, are unlikely to communicate with others, are given a copy of a brochure by others.

InStore Signage - Another method to communicate services offered, specials, programs, advise, and information in a quick way. This type of marketing has proven to be extremely effective. Print up signs that are rotated regularly and are placed in each room, bathroom and vanity area to create awareness.